UX research

This course will help you understand how to create products and services based on customer needs. You will learn what research methods there are. You will conduct them on existing sites and applications. You will learn how to test hypotheses, identify errors, and make effective decisions.

Course syllabus

Exploring research methods and audience profiles
How people perceive logic, images, colors
Customer-centric product development
UX and usability

Diving into qualitative and quantitative methods
Why we need them and what questions they answer
What is representation
How to recruit respondents
In-depth interviews

Research
Making hypotheses
Writing a methodology based on hypotheses

Conducting testing
Rules of conduct
Intuitive interface

Reporting
How to analyze results
How to generate a report

What you need a lab for
When field tests help
When to test by yourself and when to hire researchers
Defining Researcher Qualities

Practical part
Team work on homework
Meet with instructor mid-week for questions and discussion of homework
Presentation of results in a webinar at the end of the week
Final defense at the end of the course